Experience the Beauty of Matsuyama City at Taipei Lantern Festival
As a part of its ongoing cooperation with major cities across the world, the Department of Information and Tourism (TPEDOIT) took part in the lantern showcase of the “Omikoshi Soneri” festival at the invitation of Matsuyama City of Japan’s Ehime Prefecture in 2016.This year, Matsuyama City organized a lantern display at the Taipei Lantern Festival showcasing well-known landmarks such as the hot spring resort appearing in the animation movie “Spirited Away” and the “botchan Ressha” train mentioned in Natsume Soseki’s novel, as well as local cuisines and landscapes.According to TPEDOIT Commissioner Chien Yu-yen, culture exists in our daily life. Through major festivities and events, the city presents its lifestyle and traditional customs to international friends, allowing them to experience the joyful environment and bring the wonderful memory with them, thereby achieving the goal of promoting tourism.Matsuyama City Commissioner of Industries and Economic Development Yoichiro Hirano remarked that cultural exchanges help to promote understanding between the residents of the two cities, since many people are not familiar with the city located on the island of Shikoku.Songshan District was named “Matsuyama” by the Japanese in 1920. In 2013, chartered flights began operation between Songshan Airport in Taiwan and Matsuyama Airport in Japan, setting the record of flight between two airports with the same name. In the same year, TRA Songshan Station and JR Shikoku Matsuyama Station sealed an agreement to become “friendship stations.”In addition, the hot spring resort appearing in the movie “Spirited Away” is modeled after the 3,000-year-old Dogo Onsen, which is one of the three oldest hot springs of Japan. Matsuyama castle is also one of the 12 remaining medieval castles of Japan, and the one boasting the highest elevation. The mascot is modeled after the first lord of the castle Kato Yoshiaki, becoming a symbol of the edifice.